Video Marketing
We Provide
STAND OUT FROM THE CROWD WITH OUR VIDEO MARKETING SERVICES
Our Video production team are experts at creating engaging, bespoke video marketing solutions to promote and market your product or service, increase engagement on your digital and social channels, educate consumers and reach new and existing audiences.
We provide full end to end video marketing solutions to suit your needs.
Our video services include :
Explainer Videos
These videos are used to help your audience better understand why they need your product or service. Many explainer videos focus on a fictional journey of the company’s core buyer persona who is struggling with a problem. This person overcomes the issue by adopting or buying the business’s solution.
Case Study and Customer Testimonial Videos
Your prospects want to know that your product can (and will) solve their specific problem. One of the best ways to prove this is by creating case study videos that feature your satisfied, loyal customers. These folks are your best advocates. Get them on-camera describing their challenges and how your company helped solve them.
Live Videos
Live video gives your viewers a special, behind-the-scenes look at your company. It also draws longer streams and higher engagement rates — viewers spend up to 8.1x longer with live video than with video-on-demand. Live-stream interviews, presentations, and events, and encourage viewers to comment with questions.
Expert Interviews
Capturing interviews with internal experts or thought leaders in your industry is a great way to build trust and authority with your target audience. Find the influencers in your industry — whether they share your point-of-view or not and get these discussions in front of your audience.
Educational or How-To Videos
Instructional videos can be used to teach your audience something new or build the foundational knowledge they’ll need to better understand your business and solutions. These videos can also be used by your sales and service teams as they work with customers.
Animated Videos
Animated videos can be a great format for hard-to-grasp concepts that need strong visuals or to explain an abstract service or product.
Demo Videos
Demo videos showcase how your product works — whether that’s taking viewers on a tour of your software and how it can be used or unboxing and putting a physical product to the test.
Brand Videos
Brand videos are typically created as a part of a larger advertising campaign or for showcasing on your company website. Offering insight to the company’s high-level vision, mission, or products and services. Brand videos are usually used to build brand awareness and to attract your target audience.
Event Videos
If your business is hosting a conference, round table discussion, fundraiser, or any other type of event? We will assist you with producing a highlight reel or release interesting interviews and presentations from the event.
The Facts
Video is no longer a single marketing tactic and should form part of your overall marketing strategy, focusing largely on social media for content distribution.
Videos can expand reach and build trust with visitors , ultimately addressing consumer needs in helping them decide how your brand is able to solve the problem and helping consumers decide why they should choose you over your competitors.
Benefits of Video Marketing
Increase sales & leads
Video can increase landing page conversion by more than 80% and studies show business’s that use video grow revenue 49% faster than business not taking advantage of video marketing.
Increase organic traffic
Video content provides fresh content and can drive a 157% increase in organic traffic from search engines.
Video marketing through social media
Video on social media generates 1200% more shares than text and video combined, building organic brand awareness for your business.
Increase conversion rates
Video on landing pages is capable of increasing conversion rates by over 80%
Increase open rates
Mention of the word “video” in your email subject line increases open rates by 19%.
Assist with decision making
90% of customers also say videos help them make buying decisions